This idea is archived

Broadcast sponsorship of Aussie Ladette To Lady on ITV1 - Q2 '09

Provided by ITV
Target approximately 8m women through sponsorship of the new series of Ladette To Lady, based in Australia.

Tell us about the Opportunity / What is it?

After the success of the last UK series, Ladette To Lady returns to ITV1 this summer, but this time we're on the hunt for the wildest females down under. We're off to Australia hoping to find some girls who need a helping hand in the direction of lady-hood. The last series of Ladette To Lady reached an impressive 13m adults and 8m women viewers across the five weeks in 2008. Sponsorship of Aussie Ladette to Lady is currently on offer. The sponsorship package includes broadcast sponsorship on ITV1, online sponsorship and mobile interactive sponsorship. Find out more...

What is the Marketing Objective?

To build awareness amongst a strong female audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsLast series reached 13m adults & 8m women viewers in 5 weeks
25 - 34
35 - 44
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jun 09 - 01 Jul 09BUILD AWARENESSSPONSORSHIP / MEDIA
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