This idea is archived

Broadcast sponsorship of ITV1's 'Guilty Pleasures'

Provided by ITV
Join Fern Cotton as she welcomes some of our best loved celebrities to take the stage and sing their secret favourite songs.

Tell us about the Opportunity / What is it?

Fearne Cotton presents this wonderfully entertaining show where famous acts including The Feeling, Craig David and Sophie Ellis Bextor will sing out their very own guilty pleasure; songs which remind them of their fondest memories and funniest moments. The celebrities will have nowhere to hide as they indulge themselves and the audience in some favourite classics with the songs that they secretly love; Beat it, Yes Sir I Boogie, Islands in the Stream and many more! This peak ITV1 broadcast sponsorship opportunity includes a 1 x 60 minute show with 80 secs of accreditation. Find out more...

What is the Marketing Objective?

To raise brand awareness.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kHousewives; Woman 35-54; ABC1 Women
35 - 44
45 - 54
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL08 Mar 08 - 31 Mar 08BUILD AWARENESSSPONSORSHIP / MEDIA
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