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Broadcast Sponsorship of The Simpsons

Provided by Channel 4 Television
On-air Channel 4 Sponsorship with cross media opportunities.

Tell us about the Opportunity / What is it?

The opportunity to be associated with this much loved and well established show, which will guarantee prime positioning and maximum visibility to the target audience. 55% of all 15-34s ALWAYS try to watch The Simpson's when it's on!

What is the Marketing Objective?

Sponsorship can deliver campaign longevity, increase awareness, and is the ideal opportunity to communicate core values, appeal and connect with young adults and really stand out from your competitors.

How does it work?

Approx. 280 Episodes in 2007. Mon-Friday at 1800hrs - 52 weeks. New series premières - 22 weeks.

Who's used it in the past?

Pizza Hut have previously sponsored The Simpson's and other highly successful sponsorships on the Channel include Films with Stella Artois, Big Brother with Talk Talk and Direct Line's sponsorship of the 4homes portfolio. Please go to Channel4sales.com for further information and case studies.

Features / Benefits

Currently reaching 85% of 1634's. Huge cover and frequency - at least 5 times a week! This package also incorporates Website support which includes Episode guides, Character Profiles, Quizzes, Picture Galleries, Programme Trivia and much more. We have established a close working relationship with Fox and are willing to work hand in hand with sponsors to create off screen campaigns.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +55% 16 - 34 yr old adults
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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