This idea is archived

Business East - weekly supplement in East Anglian Daily Times

Provided by Archant Suffolk
Weekly business supplement in East Anglian Daily Times & online. Local & national news, features, diary, ads and events.

Tell us about the Opportunity / What is it?

Business East supplement is printed every Tuesday in parent title the East Anglian Daily Times, run of paper pages appear in daily editions of EADT. News, editorial, advice and information on national and specifically local business. Features, awards, classifieds and advertising. Engage with the local business community. ABC J-D '09 73,491

What is the Marketing Objective?

Provide relevant and informative content to audience. Raise brand profile and interact with readership. Drive traffic to websites. Data collection. Sampling opportunities. Trial products. Increase market share.

How does it work?

Available as supplement in parent title in print from traditional and non traditional outlets and on-line as e-edition. Promoted by branding at relevant events, in appropriate features in parent and related titles, events eg. Local Business Awards. Subscription to parent title available in print and online.

Who's used it in the past?

Local businesses, recruitment agencies, advertisers, sponsors, national clients with a local site, solicitors, event promoters, accountants, estate agents, financial advisors.

Features / Benefits

This offers a good range of coverage from features, advertisements, sponsorships and the opportunity to engage with the audience. Brand awareness opportunities with promotions and competitions with data capture available. Coverage across Suffolk and North Essex with extended reach via e-edition on-line. Additional promotion from parent and sister titles and their associated websites. Benefit from branding and sponsorship opportunities.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k71,402 average daily readership plus e-edition
35 - 44
45 - 54
Both
ABC1
LOCAL MEDIA / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
East of EnglandAll YearBUILD AWARENESS
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