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Capital Radio Weekend Breakfast Sponsorship

Provided by GCap Media
Sponsorship of Weekend Breakfast Show presented by Margherita Taylor. Show is interactive, fun, gossipy and London focused.

Tell us about the Opportunity / What is it?

One of Capital Radio's hottest DJs Margherita Taylor eases listeners into Saturday and Sunday mornings on Weekend Capital. Every Saturday from 6am - 9am and Sunday from 7- 10am she delivers the best mix of music requests, chat, local news and pure laid back weekend entertainment. There is an opportunity for you to be lead sponsor of this interactive, fun, gossipy and London focussed show.

What is the Marketing Objective?

Sponsorship of this show will raise brand awareness with a core female fun loving London audience.

How does it work?

There will be 2x30'' client branded trailers on both Friday and Saturday encouraging the listeners to tune in over the weekend, as well as 3x10'' client idents every hour.

Features / Benefits

This is a highly interactive show with a core female listenership that can really connect with Margherita and therefore your brand. Listeners become part of the Breakfast shows by sending in song requests or letting Margherita know what they are up to on their weekend. Margherita is bubbly and very much one of the girls and women can really connect with her. Additional opportunities include online activity, texting bouncebacks, Podcasts and a competition within the show to increase interactivity and brand awareness and integration (at an additional cost).

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k1.2m woman aged 15-44
16 - 24
25 - 34
Female
AB
ABC1
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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