CASE STUDY: B2B Lead Generation - Marks & Spencers for Business
Provided by Convertr Media
Delivering B2B leads for Marks & Spencer for Business, the B2B arm of the British retailer synonymous with quality and value.
What was the Challenge / Background of the Campaign?
Marks & Spencer for business is the B2B arm of the British retailer synonymous with quality and value. Their portfolio includes corporate clothing, lunch to go, vouchers and gift cards, interiors, corporate gifts and procurement solutions. Their business requirement is a constant stream of high-quality prospective clients.
What was the Campaign Objective?
To attract new B2B customers to Marks & Spencer for business.
What was the Solution?
Convertr provided an end-to-end B2B lead generation solution for Marks & Spencer to meet this need.
The 'ideal lead' was a decision-making individual in a business no smaller than 25 headcount. Publishers were canvassed with this segment in mind, and provided with email assets driving traffic to a simple sign-up landing page.
Convertr's tech platform automatically verified incoming leads against the criteria above to ensure high-quality - leads that matched the requirement were automatically integrated with Marks & Spencer's CRM for follow up.
What were the Results?
224 qualified leads, directly integrated into Marks & Spencer's CRM. 20% of those leads converted into sale on the first call-back.