CASE STUDY: Colgate Whitening - Britains Next Top Model

Provided by Sky Media
Colgate wanted to launch a new product The Max White Toothbrush Plus Whitening Pen into the competitive Teeth Whitening market.

What was the Challenge / Background of the Campaign?

Colgate wanted to successfully launch their new product - The Max White Toothbrush Plus Whitening Pen into the competitive Teeth Whitening market. A campaign was needed to establish the Colgate Max White Toothbrush Plus Whitening Pen as a credible, trusted and an attractive product to 25-44 females to increase brand awareness and purchase intent. Find out more...

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details25-44 year old females
25 - 34
35 - 44
Female
ABC1
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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