CASE STUDY: Curchods Moving in with AdSmart from Sky

Provided by Sky Media
Curchods is the leading Estate Agent in Surrey and sells more high value homes that any of it's competitors.

What was the Challenge / Background of the Campaign?

Curchods is the leading Estate Agent in Surrey and sells more high value homes that any of it's competitors. The Prime Service is targeted at the wealthiest home owners who are after a more discerning premium experience and expect the highest of standards.

What was the Campaign Objective?

The objective was to raise awareness of the Prime Service to our potential customers in the areas where we had our stores. Selling your house is a considered action and as such it's about making sure Curchods Prime is front of mind at key times of the year.

What was the Solution?

Curchods used AdSmart to target Very High Affluent Homeowners from the ages of +35yrs and who lived within a certain distance of their agents in Surrey. We used a high frequency to ensure a lengthy campaign and maximise exposure.

What were the Results?

223 Registrations and valuations instructed. £50m In house sales across the period. +£500,000 In Agency commission.

What were the Key Learnings of this Campaign?

"We are delighted with the results. We ran two campaigns this year and it was important for us to target those hard to reach affluent households. Our customers expect the highest service and it's great that our campaign on AdSmart has given them that confidence to get in touch with us at Curchods." Graeme Wadhams - Marketing Director

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsVery High Affluent Homeowners from the ages of +35yrs
35 - 44
45 - 54
55 - 64
65+
Both
AB
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
South23 Mar 23BUILD AWARENESSBRAND STRATEGY
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