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CASE STUDY: Currys and UKTV at Christmas

Provided by ids
Currys sponsoring the UKTV network Christmas event.

What was the Challenge / Background of the Campaign?

As a mass market retailer Currys appeals to a broad population, but with particular strengths amongst ABC1 nest builders and young families. Christmas is the most important trading period for electrical retailers and Currys had some specific communication requirements during Christmas 2005. Find out more...

What was the Campaign Objective?

- Encourage non-shoppers to consider Currys. - Position Currys as the place for Christmas gifts. - Broaden awareness of the range of products available at Currys. - Increase footfall and ultimately, drive sales!

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsAll Adults, particuclarly ABC1 nest builders, young families
16 - 24
25 - 34
35 - 44
All adults
Both
All
ABC1
C2
DE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDRIVE PENETRATIONSPONSORSHIP / MEDIA
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