This idea is archived

CASE STUDY: Ikea & thelondonpaper - Brave not Beige!

Provided by News UK
The brand utilised thelondonpaper's target audience to encourage "the big idea" - bringing colour to London, in people's homes.

What was the Challenge / Background of the Campaign?

The challenge was to deliver a relevant target audience and demonstrate how we could change their behaviour to reflect their individuality and identity. Our pitch exploited the key strengths of thelondonpaper: an affluent, style-conscious London audience, a full colour paper with lifestyle-led editorial, advertising flexibility combined with editorial support and most importantly a great 'big-idea' to integrate across our platforms and achieve the campaign objectives. Find out more...

What was the Campaign Objective?

Primarily to build brand awareness but also to achieve a direct response from readers via promotions, competitions etc.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details500,000 readers of thelondonpaper
16 - 24
25 - 34
Female
Male
AB
LOCAL MEDIA / REGIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearBRAND ATTITUDEPUBLIC RELATIONS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service