CASE STUDY: Insurance and National Newspapers
Provided by Newsworks
NMA research identifies how insurers can optimise their newspaper advertising
What was the Challenge / Background of the Campaign?
Insurance buyers are cynical about current marketing messages. They believe the companies are quick to take their money, but slow to pay out. How can newspaper advertising reassure readers that the company they choose will treat them fairly? How can insurers exploit the opportunity in newspapers to build advertising campaigns around the values that matter to most consumers. This NMA research identifies how insurers can get the most from their newspaper advertising. Find out more...
What was the Campaign Objective?
NMA research project to identify how insurers can get the most from their newspaper advertising. Specifically: Which adverts are currently engaging with consumers and which are not? - With 70% of newspaper readers recently in the market saying Insurance ads were boring, how can all insurers improve the effectiveness of their advertising?