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CASE STUDY Invesco Perpetual raises its profile with Transvision

Provided by Titan Outdoor UK
Invesco Perpetual sponsored of Sky News on Transvision screens in order to raise its profile among private investors.

What was the Challenge / Background of the Campaign?

Invesco Perpetual is one of the UK's major independent investment managers, handling assets on behalf of consumers, intermediaries and professional investors through a broad product range, which includes investment trusts, ISAs, pension products, offshore funds and institutional funds. Invesco Perpetual sponsored the Sky News Business segment of the Transvision network for three months in 2008 in order to raise its profile among private investors. Appearing on digital screens helped Invesco to appear more innovative and modern - and less conservative. Find out more...

What was the Campaign Objective?

To keep its name at the forefront of the minds of potential investors Invesco Perpetual sponsored the Business segment of the Sky News programming running on the national network of Transvision screens

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsAffluent business commuters. Private investors.
35 - 44
45 - 54
Female
Male
AB
NON-TRAD OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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