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CASE STUDY: Mazda 'Beauty & The Beast' Campaign

Provided by Bauer Media
Highlighted the performance capability of the 3MPS as the fastest and best handling car of its class

What was the Challenge / Background of the Campaign?

To deliver a message which highlighted the performance capability of the 3MPS as the fastest and best handling car of its class. Delivering engaging content from FHM and Mazda. Our solution was to host a photographic and film shoot of High Street Honey winner and the Mazda 3MPS. We featured vox pops of the The High Street Honey talking about the key performance elements of the car and what she likes in a man. Find out more...

What was the Campaign Objective?

To deliver a message which highlighted the performance capability of the 3MPS as the fastest and best handling car of its class.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details18-34 year olds
16 - 24
25 - 34
Male
ABC1
C2
MAGS / CONSUMER
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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