CASE STUDY: Mobile campaign means beautiful results for Adidas

Reference	Title	Provided By
3902	CASE STUDY: Mobile campaign means beautiful results for Adidas	Microsoft Advertising Ltd.

At a Glance

Budget

Contact for details

Reach & Frequency

Click-through rate reached 12.6% before tournament began

Target Audience

16 - 24

Male

ABC1
C2
DE

Media Used

MOBILE/ INTERACTIVE
ONLINE

Campaign Location

NATIONAL

Campaign Duration

All Year

Marketing Objective

BUILD AWARENESS

Campaign objectives were to; Increase awareness of Adidas' Euro 2008 sponsorship, Drive purchase intent of apparel such as the F50 and Predator football shoes, Increase click-through rates for Adidas' Euro 2008 mobile site created by Marvellous and Establish mobile advertising's effectiveness for Adidas.

Campaign Type

BRANDED CONTENT / ONLINE
SPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / FOOTBALL

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What was the Challenge / Background of the Campaign?

Adidas sought to leverage its sponsorship of the Euro 2008 Football Championship and deliver increased awareness and purchase intent. The brand did exactly this with a mobile advertising solution using Microsoft Advertising's mobile channels. With a game plan built around downloadable video content, mobile games and consumer-driven virals, Adidas' mobile advertising solution began proving its effectiveness before the first ball was kicked! Find out more...

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