CASE STUDY: NatWest encourage customers to download iPhone App

Reference	Title	Provided By
6396	CASE STUDY: NatWest encourage customers to download iPhone App	O2 Media

At a Glance

Budget

£0 to £50k

Reach & Frequency

The app was sent to 75,000 customers

Target Audience

16 - 24
25 - 34
35 - 44

All Genders

All Classes

Media Used

MOBILE/ INTERACTIVE
UNUSUAL

Campaign Location

NATIONAL

Campaign Duration

All Year

Marketing Objective

DIRECT RESPONSE

To encourage NatWest iphone customers to download the new NatWest banking app

Campaign Type

DIRECT MARKETING

Contact Details
View all opportunities by this company	Email this opportunity to a Colleague

What was the Challenge / Background of the Campaign?

NatWest wanted to encourage their customers who owned an iPhone to download the NatWest banking app and needed a ready-made audience. O2 Media was set the challenge of creating a campaign to encourage our iPhone customers to download the app.

What was the Solution?

O2 Media identified O2 customers with NatWest sort codes and owned iPhones. The app was sent to 75,000 customers via SMS and O2 customers could download the apps before anyone else.

What were the Results?

The number of people who've clicked through has stayed high. 25% of people who received the app by SMS have clicked to download the apps so far. The campaign has also picked up considerable social media buzz.

What were the Key Learnings of this Campaign?

Consistenly high unique click through rates. The campaign generated media buzz impact and a positive response on Twitter.

There are 100s more opportunities on Getmemedia.com, click here to register and view them