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CASE STUDY: Orlando Tourist Board

Provided by ITV
ITV created an Interactive TV campaign which allowed viewers to click-through and request a Virgin Orlando holiday brochure.

What was the Challenge / Background of the Campaign?

ITV's challenge was to increase the volume of Virgin's Orlando holiday brochures distributed amongst the target market. They used Interactive TV to create a 'red button' ad campaign where viewers could click-through for further information and pictures, and to request a brochure. Find out more...

What was the Campaign Objective?

Build awareness of Virgin's Orlando holidays amongst the target audience, and encourage click through to request a brochure.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsNearly 3000 people requested a brochure
25 - 34
35 - 44
45 - 54
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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