This idea is archived

CASE STUDY: Orlando Tourist Board

Provided by ITV
ITV created an Interactive TV campaign which allowed viewers to click-through and request a Virgin Orlando holiday brochure.

What was the Challenge / Background of the Campaign?

ITV's challenge was to increase the volume of Virgin's Orlando holiday brochures distributed amongst the target market. They used Interactive TV to create a 'red button' ad campaign where viewers could click-through for further information and pictures, and to request a brochure. Find out more...

What was the Campaign Objective?

Build awareness of Virgin's Orlando holidays amongst the target audience, and encourage click through to request a brochure.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsNearly 3000 people requested a brochure
25 - 34
35 - 44
45 - 54
Female
Male
AB
MOBILE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service