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CASE STUDY: Paramount Comedy Transvision Rail Campaign

Provided by Titan Outdoor UK
In 2008 Paramount advertised Two and a Half Men for one month on Transvision and increased awareness of the show by 17%.

What was the Challenge / Background of the Campaign?

Paramount Comedy sought to increase awareness of the show 'Two and a Half Men' and the time it was broadcasted. In order to do the Titan Outdoor produced a campaign on Transvision screens within London stations and then monitored the results through a control sample. Transvision out performed evening newspaper advertising as it is perceived as useful, informative, entertaining and innovative. Paramount's Transvision campaign increased awareness of the show Two and a Half Men by 17%. This was driven by a large increase in advertising awareness amongst the rail audience. Find out more...

What was the Campaign Objective?

Provide a reminder of the program on rail commuters journey home while planning their evening, prompting them to watch Two and a Half Men.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsRail users ie. commuters. Increased awareness of show by 17%
25 - 34
35 - 44
Female
Male
AB
NON-TRAD OUTDOOR
OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearBUILD AWARENESS
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