CASE STUDY: Pepsi Max Genius Global Content & Promotion
Provided by Live Nation Ltd
Live Nation joined forces with Pepsi Max in their first ever global brand campaign
What was the Challenge / Background of the Campaign?
Live Nation joined forces with Pepsi Max in their first ever global brand campaign that set to underline 'Genius' in a series of videos and experiences transforming the ordinary into something extraordinary.
The creation of the 'Friend Finder' at New Look Wireless Festival was a #Genius solution.
What was the Campaign Objective?
Pepsi Max had the idea to use ingenuity to transform the ordinary into something extraordinary by co-creating unique bold content for release on social media across European markets.
What was the Solution?
Pepsi Max and Live Nation created 'Friend Finder' - a #Genius idea to find friends at music festivals (where over one third of all people lose someone). The essence of the idea was executed at New Look Wireless Festival and developed into an impactful short film. Additionally, Pepsi Max leveraged IP rights to New Look Wireless to award VIP festival tickets via global promotions across multiple European countries
What were the Results?
In the first week of release, the film has received:
2.5 million YouTube views,
Over 25,000 Facebook likes,
New Look Wireless ticket giveaways in Belgium, Finland, France, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK