CASE STUDY: Promoting Rimmel's Moisture Renew Lipstick
Provided by Adnostic
Adnostic created an interactive native tablet ad to encourage the users to explore and engage with the brand.
What was the Challenge / Background of the Campaign?
Rimmel London, the No.1 Brand in mass cosmetics, was re-launching into the lipstick moisture segment and wanted to promote Rimmel Moisture Renew Lipstick and build market share.
What was the Campaign Objective?
Rimmel wanted to promote the new re-launched Moisture Renew lipstick and build their credentials in colour. As well as getting across the moisture message, it was important to highlight the wide shade portfolio.
What was the Solution?
To highlight the moisturising feature, the array of colours and to engage the user, Adnostic created a cross platform interactive native ad. The ad incorporated several animations encouraging the user to explore. A tinted background comes to life with droplets rolling down the screen. Open tubes of lipstick rise up from the bottom of the screen showcasing the array of colours- you select a Moisture Renew shade to display on the model's lips and change the background. Additional interactivity included "drawing" with your finger in the shade selected and a movable kiss mark.
What were the Results?
The ad ran in Metro app and Grazia app giving Rimmel over 350,000 interactions with the ad. The client was extremely satisfied and impressed with the build and immediately requested to work with Adnostic on further digital channels.
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