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CASE STUDY: Random House Rail 4 and 6 Sheets

Provided by Titan Outdoor UK
Random House ran a campaign across rail 6 Sheets to promote a new author and book

What was the Challenge / Background of the Campaign?

Random House's campaign ran across small format Rail panels. The aim of the campaign was to promote awareness of a relatively unknown author during the launch of a new book (Play Dead by Robert Montanari). Research compared differences between respondents using Victoria platforms carrying the advertising and those using platforms that weren't immediately after the campaign had ended. The campaign drove awareness of the book and author, with those exposed to the advertising 44% more likely to recognise Play Dead than those who weren't. Find out more...

What was the Campaign Objective?

To promote awareness of a relatively unknown author during the launch of a new book (Play Dead by Robert Montanari).

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsAll adults/rail users
25 - 34
35 - 44
Female
Male
AB
OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearBUILD AWARENESS
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