CASE STUDY: Reach Solutions & The National Citizen Service

Provided by Reach Plc
We partnered with the National Citizen Service to drive customer sign-ups for their 'Summer Programme'.

What was the Challenge / Background of the Campaign?

The NCS's primary objective was to promote the NCS Summer Programme, with the goal of generating customer sign-ups via its webpage. NCS also wanted to raise brand awareness by inspiring new and existing customers.

What was the Campaign Objective?

To drive sign ups among 15-17 year olds in the North East to take part in the NCS summer programme

What was the Solution?

We used our suite of commercial products, driven by our unrivalled reach, to meet the client's needs and objectives. The campaign proposal included the following elements: display advertising (digital and print), social media advertising and content marketing.

What were the Results?

The campaign reached 421,313 consumers and generated 16,706 total clicks on the adverts/articles. The articles generated 142 comments and were shared 182 times, and the adverts generated 2,365 individual clicks to the client's sign-up page.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details15-17 year old teens
10 - 15
16 - 24
Both
ABC1
C2
DE
LOCAL MEDIA / REGIONAL
MOBILE
SOCIAL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
North, East 03 Apr 18 - 17 Apr 18BUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service