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Posted on 18 May 2010 at 17:25        Last modified on 17 May 2010 at 15:05 Printer Friendly View    Back to Homepage
Reference Title Provided By
6345 CASE STUDY: Red Bull - Social media delivers audience surge Que Pasa Communications

At a Glance

Budget
£251k to £500k   More information
Reach & Frequency Male bias 16-24
Target Audience
16 - 24
25 - 34
Male
ABC1
C2
Media Used ONLINE
Campaign Location NATIONAL
Campaign Duration
All Year   More information
Marketing Objective
ENGAGEMENT  
To take Red Bull Bedroom Jam to the next level, aiming for substantial uplifts on the previous year's engagement and interaction metrics: unique and registered users, page views, band video uploads and video streams watched. Que Pasa has made highy effective use of social media integration and content seeding on MySpace, Facebook, YouTube and Twitter to help with this growth and is already well on the way to achieving and exceeding 2010 targets.

Campaign Type BRANDED CONTENT / ONLINE
 

What was the Challenge / Background of the Campaign?
Que Pasa took over Red Bull Bedroom Jam campaign from an incumbent agency, winning a hotly-contested pitch with a brief to drastically overhaul and relaunch the concept. Bedroom Jam is one of the UK's most famous branded content campaigns and offers young and emerging rock talent the chance to compete in a fearsome contest with huge prizes (live gigs, festival appearances and album deals). This is a web-based project spanning online design and build, editorial content production and bespoke video creation / live streaming, with both young bands and established stars. Find out more...