CASE STUDY: simpleshow helps Mann + Hummel to train its staff

Provided by simpleshow
32 pages of text, over 14,000 staff required to read it, learn how Mann + Hummel used simpleshow instead.
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What was the Challenge / Background of the Campaign?

The challenge was to produce something which could be used as a training tool for both the office-based staff and the factory workers alike.

What was the Campaign Objective?

Mann + Hummel Group required a method for condensing a code of conduct document of 100 pages, into a format which could be distributed to and understood by 14,400 employees worldwide.

What was the Solution?

simpleshow - short, succinct, clear and entertaining video clips. 6 x 3 minute simpleshows were produced to condense vast amounts of text and deliver it in a more engaging and practical manner. 1 clip was produced for each stage of the Code of Conduct manual. The clips were particularly useful, by allowing staff to watch the clips at their own convenience, helping to avoid down-time in production.

What were the Results?

The feedback among staff was extremely positive. They were particularly happy with the way in which topics which would not normally be of interest could be broken down into an easy-to-understand format, whilst at the same time being enjoyable to watch. The videos could also be hosted on the company's intranet, where employees could gain access to them for future use.

What were the Key Learnings of this Campaign?

Not only could the compulsory information be delivered to staff quickly and efficiently, but also in a way which allowed them to fully understand and remember the key elements.
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k14,400 members of Mann + Hummel staff.
25 - 34
35 - 44
45 - 54
Both
ONLINE / VIDEO
UNUSUAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearEDUCATE CONSUMERSBRANDED CONTENT / ONLINE
BRANDED CONTENT / VIDEO
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