Case Study: Taking an App Global, Client Fantasy Day Trader

Provided by Rare Breed Digital
Fantasy Day Trader is a smartphone game based on stock price movements across the globe.
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What was the Challenge / Background of the Campaign?

Fantasy Day Trader is a free mobile gaming app, used to trade and track global financial markets. When creating the application the challenge was to build from the bottom up a very complicated real time trading App across iphone and android - required to link to a massive server that was updating info every second. Rolling out the App globally was key and became complicated as the app took off in non core markets due to the Social Media activity.

What was the Campaign Objective?

High download figures.

What was the Solution?

Rare Breed Digital London is a one of the leading App Developers in the UK. We have vast experience in working across all platforms and delivering first class apps. Our creative and flexible approach allows us to realise your potential across digital. Through a combination of Social Media promotion , Facebook Apps and a targeted campaign of smartphone banners and competitions we created a popular App, robust enough to operate effectively, despite the multiple levels of complexity involved.

What were the Results?

Quite literally spectacular download figures.

What were the Key Learnings of this Campaign?

Speed - speed -speed. "App is fun, educational and really easy to use. Great for anybody - beginner traders will enjoy getting the experience of trading live without the financial risk." - App user.
BudgetReach & FrequencyTarget AudienceMedia Used
£51k to £100kHeavy skew towards younger males - from students up.
16 - 24
25 - 34
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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