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CASE STUDY: Tesco in-store screens - Summary of category results

Provided by dunnhumby Ltd
Summary of different types of Tesco In-Store Screens Campaigns - promo support & new product launch

What was the Challenge / Background of the Campaign?

dunnhumby Ltd have created various campaigns to support in-store promotions and new product launches using retail media. Campaigns have been created for various departments within the store and for a range of new products. 5 second spots were played in the power aisle of the store 24 times/per hour over a 2 week period. The various campaigns saw significant sales uplifts both during and after the campaign. Please see attachment for full details of individual campaigns and full results. Find out more...

What was the Campaign Objective?

To drive sales of the products while on promotion.

BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kAll Adults. Shoppers at Tesco.
16 - 24
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
RETAIL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearPOS PROXIMITYSALES PROMOTION
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