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CASE STUDY: Toyota Auris uses Daily Mail to drive awareness

Provided by Daily Mail (Associated Newspapers)
Toyota Auris use the Daily Mail to increase awareness of the new model and highlight specific model benefits.

What was the Challenge / Background of the Campaign?

Toyota wanted to raise awareness of their new Auris model, highlight specific benefits of the model and recommend readers sample the interior features and comfort of the Auris by taking one for a test drive. Daily Mail created a bespoke campaign for Toyota using 4 double page spreads in Weekend magazine, 4 teaser ads in Daily Mail and a 5 page microsite with competition in order to reach these objectives. Plus readers were offered the chance to win prizes such as a luxury holiday to Jamaica and business class seats to New York in order to incentivise a test drive. Find out more...

What was the Campaign Objective?

To increase awareness of the new Toyota Auris model and highlight the specific model benefits.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsABC1 Daily Mail readers
35 - 44
45 - 54
Female
Male
AB
LOCAL MEDIA / NATIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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