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CASE STUDY: University of Kent and The Student Room

Provided by The Student Room
University of Kent used Q&A to promote Kent as a friendly and supportive university

What was the Challenge / Background of the Campaign?

University of Kent wanted to promote Kent as a friendly and supportive university.

What was the Solution?

The following products on The Student Room website: Q&A, University Profile, Official Representative and Banner ads.

What were the Results?

Q&A Results: 29,222 Q&A Forum impressions, 41 questions posted, 58 replies, 9507 thread views to date. Member feedback on whether they found having a University of Kent representative on the site helpful: "Yes definitely, I was afraid I'd receive an automated message or something not relevant but I received quick efficient replies! Definitely helpful if you have queries that does not really get covered in the FAQ".

What were the Key Learnings of this Campaign?

"We were really please with how TSR forum member interacted with us during the Q&A. The questions started coming in before our Q&A had officially opened and we were encouraged to hear that we had more questions than usual on our forum. We were very happy with the feedback from students that our team were friendly and helpful. It has achieved our objective of presenting Kent as a friendly and supportive university" (Emma Nevill, Marketing Officer).

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details 29,222 Q&A Forum impressions
16 - 24Both
Students
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, SouthAll YearDIRECT RESPONSE
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