CASE STUDY: Vodafone B2B with high impact digital display

Provided by Rezonence
Driving awareness and engagement for Vodafone's B2B services with FreeWall® Triple Play

What was the Challenge / Background of the Campaign?

Part of wider B2B campaign to raise awareness for Vodafone's B2B services amongst business owners

What was the Campaign Objective?

To educate business owners and raise brand awareness through proven engagement in premium environments

What was the Solution?

Implementing FreeWall® Triple Play technology across the Finance sections of The Telegraph to educate business owners through an engaging question and answer process. The Vodafone FreeWall® was a layered experience seamlessly delivering 3 high impact formats for the price of one: i) the instream Vodafone ad ii) relevant multiple choice question educating the consumer on Vodafone's unbeatable business connectivity iii) kicker image containing further information. Frequency capped to once every tenth article per user.

What were the Results?

An engagement rate of 22% was recorded (industry average 2%, according to DoubleClick) and CTR of 1% (industry average 0.1%, according to DoubleClick).

What were the Key Learnings of this Campaign?

This campaign reinforced the effectiveness of FreeWall® Triple Play by demonstrating that not only is FreeWall® a great educational and awareness tool, but also when placed in a contextually relevant environment, FreeWall® can generate great engagement rates and click through rates that are 10x better than industry averages.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsBusiness Owners - Decision Makers
Both
ONLINE / DISPLAY
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL01 Nov 14 - 31 Dec 14BUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service