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CASE STUDY: Vodafone Rail Domination with Titan Outdoor UK

Provided by Titan Outdoor UK
Vodafone dominate rail termini stations across Britain to raise awareness of the mobile internet applications available

What was the Challenge / Background of the Campaign?

Vodafone ran a station domination campaign at major rail termini stations across Britain to raise awareness of the mobile internet applications available on Virgin mobiles. Research was conducted after the campaign to assess differences between those likely to have seen the campaign at rail stations and a random sample of respondents on the street who were more likely to have seen the roadside campaign. Rail users were much more aware of Vodafone product functions and 46% were more likely to consider purchasing internet on their mobile than those interviewed on the street Find out more...

What was the Campaign Objective?

Vodafone ran a station domination campaign at major rail termini stations across Britain to raise awareness of the mobile internet applications available on Vodafone mobiles.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsRail users in the UK
25 - 34
35 - 44
Female
Male
AB
NON-TRAD OUTDOOR
OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearBUILD AWARENESS
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