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CASE STUDY: Wrap use inserts in Mail on Sunday

Provided by Mail On Sunday (Associated Newspapers)
Mail on Sunday create an 8-page insert for Wrap to raise awareness of Recycle Week and to motivate people to recycle.

What was the Challenge / Background of the Campaign?

Wrap wanted to raise awareness of recycle week and keep people motivated to recycle. An 8-page insert was created and bound into YOU magazine. The insert showcased 4 families and their recycling habits were audited. The families were offered advice as to how specific changes could make a real environmental difference. This approach was chosen as it was felt a real-life, practical approach would strike a resonant chord with readers. Also an expandable microsite ran for Recycle Week with recycling tips; banner and skyscrapers on MailOnline directed traffic to the site. Find out more...

What was the Campaign Objective?

Keep people motivated to recycle. Overcome perceived barriers to recycling. Raise awareness of recycle week. Motivate people to recycle "Just one more thing".

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMidBritons. 5.9 million adults every week
35 - 44
45 - 54
Female
Male
AB
LOCAL MEDIA / NATIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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