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CASE STUDY:Bravissimo on UKTV Style, UKTV Food and LIVING

Provided by ids
First time TV advertsier Bravissimo runs spot campaign on UKTV Style/Home, UKTV Food/Good Food and LIVING.

What was the Challenge / Background of the Campaign?

The specialist lingerie retailer Bravissimo was founded in 1995 by Sarah Tremellen in her living room, following her frustration during pregnancy at being unable to find pretty lingerie for big-boobed women. Twelve years later and with growth to date fuelled by good customer service, PR and direct marketing, Bravissimo was ready for its first ever television campaign. Bravissimo was keen to work with ids and was particularly interested in LIVING, having recognised the close fit between the two brands. Find out more...

What was the Campaign Objective?

The main objectives of the advertising campaign were to: Raise awareness of the Bravissimo brand. Drive traffic to Bravissimo.com. Raise the volume of brochure requests via text, web or telephone. Increase footfall in the 13 UK stores.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsAll Women ABC1
25 - 34
35 - 44
45 - 54
Female
AB
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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