This idea is archived

CASE STUDY:How Rise made FAB 'fab' again!

Provided by Rise Communications
Through an integrated communications campaign, a 16% decline in sales was turned into a 24% increase!

What was the Challenge / Background of the Campaign?

The Fab brand was in decline by 16.5%. There had been no brand support ,in several years, other than price discounting. The challenge was to get the product into the hands of our key consumers i.e. children yet Ofcom rulings meant that children couldn't be directly targetted - we needed to find a unique and different way. Through our research into modern family life, we were able to create a uniquely differentiated idea..with mums' safety concerns, they are encouraging kids to play at home and kids bedrooms have become the centre of play for families. Find out more...

What was the Campaign Objective?

Drive sales of the product by targetting mothers. Create a relationship with the brand through the 'Design a Fab den' campaign.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsSales uplift 24% during campaign period.
0 - 9
35 - 44
Female
ABC1
MAGS / CONSUMER
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDRIVE TRIALEXPERIENTIAL
PUBLIC RELATIONS
SALES PROMOTION
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service