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CASE STUDY: Implement an incentive campaign to increase sales

Provided by Red Letter Days For Business
Working with Red Letter Days, a leading food service organisation delivered their most successful incentive campaign ever.

What was the Challenge / Background of the Campaign?

Red Letter Days worked with one of the UK's leading food service companies to deliver a ground-breaking employee sales incentive campaign. The organisation was looking for an exciting and unique way to engage staff across the UK. Having previously established a successful partnership with Red Letter Days through the development of a bespoke customer sales incentive, the company sought to implement a similar programme for staff. The employee sales incentive programme needed to increase staff engagement, drive sales and promote an inclusive work place culture.

What was the Campaign Objective?

Historically the organisation had employed an ad-hoc reward/incentive programme for their staff. Past programmes weren't centralised and therefore it was difficult to measure its effectiveness. Considering previous results, the organisation desired a new programme which could be directly measured against its objectives and its ability to further engage and motivate staff.

What was the Solution?

The Red Letter Days For Business team created an aspirational and bespoke incentive programme the staff. We delivered 3 month comprehensive incentive programme, providing our signature Lifestyle Vouchers to the successful staff members. Using Lifestyle, employees could win engaging prizes from holidays for two, nights out, electronics, beauty and spa treats, among others. In addition, we produced creative material to support the launch of the campaign. Collateral materials included banners, posters and a dual comprehensive gift guide which outlined the prizes available.

What were the Results?

'Our partnership with Red Letter Days has been the most impressive incentive campaign that we have ever run. We smashed our initial sales target and came in £370K sales above target; this resulted in our sales increasing a whooping £1.5 million above previous targets. These numbers are truly outstanding and illustrate the strength of the campaign developed by Red Letter Days. In addition, the feedback we received from our call centre staff was exceptional, with nearly everyone agreeing that the incentives were the best they have ever come across'. Brakes Representative

BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50ksales increase of £1.5 million above previous target
All adultsBoth
AB
ABC1
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDIRECT RESPONSESALES PROMOTION
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