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Celebrate Application on Facebook Platform

Provided by The Light Agency
Celebrate Gifting Application allows UK Facebook users to send friends real gifts through redeemable mobile vouchers.

Tell us about the Opportunity / What is it?

CelebrateT Gift Giver is the first Facebook® application to enable physical (rather than virtual) gifts. By downloading CelebrateT Facebook® members can give their friends gifts that can be collected in PayPoint outlets across the country. A ground breaking initiative that gives brands a different way for their consumers to send their products as gifts to friends and family.

How does it work?

The new service is quick and easy to use. Users simply select the gift they wish to send, select a friend, add a message and pay for the gift via tokens on their PayPal account. A message is sent to the gift recipient and they are then requested to provide their mobile number to receive a unique Celebrate Voucher ID and details of the gifts via SMS text to their mobile. To collect the gift, they simply visit a participating PayPoint retailer/stockist and show the Celebrate Voucher ID where it is scanned at the terminal.

Who's used it in the past?

Mars is our sponsor of the Sweet Shop.

Features / Benefits

It is the first opportunity to interact with UK Facebook users, driving trial and sales of "real" products versus virtual gifting.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kFacebook users. Teenagers and young adults.
16 - 24
25 - 34
Female
Male
AB
ABC1
MOBILE
ONLINE
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDIRECT RESPONSE
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