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Celebrating Britain's Landscapes an ITV1 Sponsorship Opportunity

Provided by ITV
A new factual package for 2007; 2 beautifully shot programmes discovering the beauty and quirks of Britain.

Tell us about the Opportunity / What is it?

We are offering a new factual package for 2007; two beautifully shot programmes discovering the beauty and quirks of Britain. Robbie Coltrane's "Incredible Britain" will offer presence throughout August 2007 as we follow him around the country in his search for the ludicrous, the impressive and the charming in equal measure. "Britain's Favourite View", hosted by Sir Trevor McDonald, will let the public decide which lovingly photographed view has won their hearts to become 'Britain's Favourite View'.

How does it work?

Airing in August 2007 and running through to September, this package consists of 7 x 60 minute programmes and 1 x 90 minute finale for Britain's favourite view. Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience.

Who's used it in the past?

This programme is new to the ITV programming schedule and therefore carries no previous sponsorship associations. This creates the perfect opportunity for your brand to leave its mark on the minds of consumers.

Features / Benefits

Sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +ABC1 Adults
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Aug 08 - 30 Sep 08BUILD AWARENESSSPONSORSHIP / MEDIA
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