Celebrations in marking 350 years since the Battle of Medway
Provided by Medway Council
Opportunity to sponsor celebrations of an important historical event that features heavily in maritime history.
Tell us about the Opportunity / What is it?
The Battle of Medway was an intriguing historical event which led to the establishment of a new Navy that went on to conquer the world. The commemorations of the 350 year anniversary will be marked by an ambitious series of public events intended to raise awareness of Medway's rich heritage and provide a welcome to the many tens of thousands of domestic and overseas visitors who are expected to visit Medway in 2017. A number of sponsorship opportunities within the program and packages can be tailored to deliver the maximum value for each sponsor's investment.
What is the Marketing Objective?
Objective is to raise the profile of Medway nationally and internationally and help "put Medway on the map". This two week festival is a valuable opportunity for brands to build awareness and potentially be seen to be an employer that values the local community in Medway. Involvement of the armed forces, dignitaries and interested visitors from the Netherlands also demonstrate wide ranging international associations. It is also a great opportunity for companies to contribute to their corporate, social responsibility agenda
How does it work?
People come to the events, have a great time, see the sponsors associated with the events and pick-up branded materials and then form conscious or unconscious emotional relationships with the sponsoring brands. Sponsorship opportunities include sponsorship of the Battle of Medway Grand Finale attracting circa 35,000 attendees and sponsorship of family events between 14.00-21.45. Sponsors will receive extensive branding at the event and on the website. Please download attachment for further details.
Who's used it in the past?
Medway has run many big events in the past but none of them have been sponsored before - so this is a media first opportunity.
Features / Benefits
The battle of Medway celebrations in June 2017 offers brands a fantastic opportunity to be associated with a very important set of events that have echoed down through history. The celebrations are an ideal opportunity for brands that want to build their profile with the population of Kent, but they also represent a great opportunity to increase a brand's profile nationally and more widely in Europe.
The battle was a "surprising", fascinating" and "engaging" chapter in English history - an ideal partnership for brands that also aspire to have those characteristics