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Cheryl & Ashley - Sponsorship Opportunity on ITV2

Provided by ITV
An insight into the inner sanctum of the World’s best left back and his hugely successful pop star wife!

Tell us about the Opportunity / What is it?

“Cheryl and Ashley” allows us to watch exclusive footage of the first few months of the newly weds lives and all that entails. They’re younger, cooler and sexier than Posh and Becks and no couple in the country are in a better place to step into their shoes. They represent everything the youth of today aspires to. They live the lives we want to live, they do the jobs we want to do, and they go to the parties we want to go to. As a couple they are hugely entertaining. They are relaxed in front of cameras and magnetic to watch when together.

How does it work?

This ITV sponsorship package consists of 8 x 60 minute programmes, plus repeats with 80” of accreditation per show. Currently scheduled to start in Q3 2007 and supported by mobile interactive bumpers.

Who's used it in the past?

This is a brand new offering from ITV, with no previous brand associations.

Features / Benefits

80" of sponsorship accreditation will ensure message cut through and deliver adequate time to ensure your association with the show is registered. Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 07 - 01 Nov 07DRIVE TRIALSPONSORSHIP / MEDIA
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