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Christmas 2014 Media and Experiential opportunities Bluewater

Provided by Bluewater
A fantastic opportunity to access 6.6 million guests with your brand over the busy Christmas period at Bluewater.

Tell us about the Opportunity / What is it?

Work with us to produce an immersive campaign this Christmas at Bluewater. From mid mall experiential space to centre wide brand immersion we have access to all media to help you build an event this Christmas and access over 6 million guests. We will support your campaign through our media channels and provide data to help measure the success of the campaign after.

What is the Marketing Objective?

Brand awareness, drive sales direct to store, increase return on marketing investment, data capture, face to face interaction with core audience.

How does it work?

Brand exposure through experiential activity or mall media during busy Christmas trading period. Opportunity work with us to build a large campaign to include PR support/social media.

Who's used it in the past?

Playstation, Samsung, L'Oreal, BBC, BMW, Mercedes Benz, Clarins, Lindt.

Features / Benefits

Access over 500,000 guests per week. Bluewater's catchment is one of the largest and most affluent catchments in the UK and is dominated by four of the highest spending consumer groups.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k6.6 million guests
All adultsBoth
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 12 Jan 15INCREASE SALESEXPERIENTIAL
SHOPPER MKTG
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