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Christmas Youth Employment Package

Provided by Blyk UK
Recruitment organisations & direct companies have the opportunity to engage with their candidate audience via mobile messaging.

Tell us about the Opportunity / What is it?

Blyk is the new media channel for reaching and engaging 16-24s through mobile phones. Blyk is an exclusive mobile phone network which links young people with the brands they like and gives them free texts & minutes every month. Blyk members are verified & profiled, providing you with a highly targeted audience, ready to receive relevant communications from you. All Blyk members have profiles that allow you identify the candidates that are most relevant to your vacancies, once segmented you can further target individuals related to your vacancies via SMS texting.

What is the Marketing Objective?

Attracting new relevant candidates to apply for various job opportunities. Raise awareness of companies new-candidate contact number. Drive traffic to the website. Stimulate applications from young candidates interested in pursuing a career in a specific industry.

How does it work?

Blyk leverages the dominant mobile behaviour of young people: messaging. By sending targeted, relevant messages directly to their mobile phones, Blyk enables you to reach the right audience at the right time in an interactive, engaging and familiar way with a leading average response rate of 29%. Using in-depth profile information, Blyk helps you to create a relevant target group & can also help you to adapt your current creative work to optimize your activity. Recruiters can target age ranges that are relevant for specific jobs & message them at the right time of the week.

Who's used it in the past?

A wide variety of clients across a range of sectors, from 20th Century Fox, Coca-cola and L'Oreal to Nat West, Boots and COI. Careers related campaigns have been run to drive candidates to Gorilla Recruitment, COI & Graduate Careers Fairs to name a few. Case studies are available online at media.blyk.co.uk or please download the attached document.

Features / Benefits

A profiled audience of 16-24s providing a highly targeted audience wanting to receive relevant communications directly to their mobile phones. Reach them at the right time, when they're out and about or at home. Industry-leading response rates show the strength of building a dialogue through this conversational and personal media channel. Drive recruitment by delivering a number directly to their mobile handset or a portable coupon. Targeted, relevant and effective communication for young people.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k150,000 16-24 year old profiled members
16 - 24Female
Male
AB
ABC1
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Dec 08RECRUITMENTCSR/COMMUNITY
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