This idea is archived

Clever Thinking Wide Audience Coffee Cup Advertising

Provided by Addcup Media
Addcup Media offers High impact advertising through our + Cup media product targeting commuter routes throughout major UK cities

Tell us about the Opportunity / What is it?

Addcup Media offers a unique concept of placing your brand directly in the hands of the consumer through our + Cups. We offer strategic placement of your brand depending on your requirements with the flexibility to expand or reduce your target audience. Addcup Media offer a unique concept over other similar media owners as your advert is printed directly onto the coffee cups giving you a massive adversing space as well as making it impossible for you company to be missed. This is a first for the UK media market

What is the Marketing Objective?

Build brand Awareness

How does it work?

Addcup Media work with you to create a high impact advert to be printed directly onto your + Cups. Once printed your + Cups are then supplied free of charge to our independent vendors (Cafes, Restaurants and Universities) then strategically distributed depending on your chosen target market. With on average, a 21 minute dwell time your brand is guaranteed to be seen and make an impact on the consumer.

Who's used it in the past?

This is a brand new and unique opportunity

Features / Benefits

- Highly cost effective compared with alternative advertising media - - Your brand cannot be ignored - - Massive exposure - - Great for new promotions - - Option to use cup as money off voucher etc - - Large advertising area - - Option for exclusivity in chosen target area - - Creates a moving billboard for your brand - - On average a 21 minute dwell time - - Your brand is seen day after day creating impact - -

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMain commuter routes in the UK's major cities
25 - 34
35 - 44
Female
Male
AB
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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