This idea is archived

CONCOURSE CINEMA

Provided by Match Day Media Ltd
Popcorn replaces pies in football stadia pre kick-off with this unique in stadia movie channel featuring reviews and interviews.

Tell us about the Opportunity / What is it?

Football fans seek entertainment out of home and cinema is a favourite location. CONCOURSE CINEMA is a 7 minute micro channel that brings behind the scenes interviews and previews of upcoming audience orientated releases. Bespoke Interviews link the actors to their specific interset and or understanding of the beautiful game.

What is the Marketing Objective?

This media sponsorship offers a brand access to a unique, engaged, high-affinity audience with significant potential for off-stadia leverage vis unique editorial content.

How does it work?

The MDM.TV networks IP addresable network allows digital support for announcing movie's regional release dates and distribution plan. Sponsorship includes naming rights, channel interface design, media space, access to bespoke content and off stadia promotion.

Who's used it in the past?

Please contact a member of the Match Day Media team for details.

Features / Benefits

Independent research confirms that football fans are heavy users of cinema and frequently buy and/or rent DVD's to watch at home on their flat screens and cinema surround sound sytems. Their beloved team play at home once every fortnight so when the team is away it's payback time for wives, girlfriends and kids. Football fans seek entertainment out of home and cinema is a favourite location. Sponsorship includes naming rights, channel interface design, media space and off stadia promotion.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k12 million football fans per season.
16 - 24
25 - 34
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 May 09BUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / FOOTBALL
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