Content sponsorship on The Tab to reach 1.3 million UK students
Provided by The Tab
Reach 1.3 million students by sponsoring content on the UK's most popular student news site, with local targeting if desired.
Tell us about the Opportunity / What is it?
The Tab's student-focussed content is divided into several categories, each of which may be sponsored; options include News, Features, Sport, Fashion, Culture, Opinion and TabTV.
Sponsorship can include extensive branding across the category (including every article within the category), multiple advertorial pieces, promotion to our 77,000-strong social media following and display advertising.
The Tab is divided into sub-sites specific to 35 universities, meaning that your campaign can target a particular university or group of universities if desired.
What is the Marketing Objective?
Website branding and display advertising drive brand awareness.
Advertorial and social media promotion can drive a range of metrics, from brand awareness to web traffic and from social media following to sign-ups or downloads. We have a range of tactics we can use to engage our readers and drive your metric of interest.
How does it work?
The Tab takes a different approach to providing news and entertainment from other student media platforms. Our success is built on truly understanding what matters to our readers and speaking their language. Developed by students for students, we cover stories from within the student bubble. The vast majority of our content is locally targeted, avoiding topics like foreign affairs and politics, because we know that what matters most to our readers is university life. Our approach has revolutionised student media, as reported in the Huffington Post: http://huff.to/1dncoQf
Who's used it in the past?
Previous advertisers on The Tab have included Sony Pictures, Microsoft, Thorpe Park, BP, Shell, Santander, KPMG, Ernst and Young, Teach First, Towers Watson and Jelly Belly.
Features / Benefits
Our titles focus exclusively on stories relevant to the student body. This laser focus puts your business at the heart of a vibrant and energetic online community. If you're trying to market to students, whether at one specific university, or across a whole range, working with The Tab is the easiest and most effective way for you to grab their attention.
Category sponsorship allows you to align your brand with some of the most relevant and popular content for students today, while the advertorial element lets us introduce your brand to Tab readers in their own language.