Create brand engagement with Live Nation Events
Provided by Live Nation Ltd
Live Nation Entertainment enables brand partners to shape, empower and develop long-lasting relationships with consumers.
Tell us about the Opportunity / What is it?
Live Nation can help your brand host your consumer's emotional connection to the live music experience. Using an integrated live music platform to deliver results for you and your brand. Music is a universal language that reflects creativity and represents today's modern diversity. 85% of adults listen to music for an average of 3.5 hours a day. 60% of concert goers are likely to purchase a product from a sponsor. With this opportunity, you are able to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms.
What is the Marketing Objective?
Live Nation Entertainment owns the complete fan experience, and in doing so enables brand partners to shape, empower and develop long-lasting relationships with consumers.
How does it work?
Consumers continually choose live music over almost every other sports and entertainment option. For once they are engaged in the music, Live Nation can offer a range of options for brand engagement, including: consumer promotions, loyalty rewards, social retail marketing, social media promotion, endorsement, tour alignment, customer benefits, experiential marketing, brand integration, viral video, digital media and database marketing.
Who's used it in the past?
In the past, Kellogg's, Hilton, Amex, Citi, Anheuser Busch and UPS have used live events as a platform for brand engagement.
Features / Benefits
Benefits include: brand association with the globally recognised and world leader in music - 62m unique monthly visitors to the website, 130m names in consumer database, 17m mobile app downloads; and an audience with high loyalty to the event, open to brand engagement.