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Crime at 9 on UKTV Drama

Provided by ids
UKTV drama is the only channel dedicated entirely to showing high quality drama.

Tell us about the Opportunity / What is it?

This is the only channel dedicated entirely to showing high quality Drama. With its detective season sees the very best sleuths in action every weeknight from 9pm. With exclusive access to BBC Libraries, UKTV Drama mixes contemporary popular and classic programming to attract a discerning upmarket and attentive audience. Featuring programmes such as Judge John Deed, Waking the dead, Inspector Lynely Mysteries, cinematic and absorbing experiences. There is an opportunity to become headline sponsor.

What is the Marketing Objective?

Will allow you to give a brand attitude by sponsoring Crime @9 on UKTV Drama!

How does it work?

Exclusive sponsorship of Crime at 9 with UKTV Drama includes full credits of all programming running from Monday - Friday 21.00 - 23.00. We are offering 10" bumpers for the programmes. Placed in between regular advertising and the programme itself, this sponsorship package guarantees a prime position and a maximum visibility.

Who's used it in the past?

Harper Collins Publishing - Launch of Val McDermids "Tourment of others".

Features / Benefits

Insight into the viewers of Crime Drama, commissioned by the BBC has reinforced its key benefit as its ability to absorb and challenge its audience. It provides a high quality platform for you to build awareness and visibility for your brand, as well as access to a high value and discerning audience over 5 million viewers a month. Engaging levels are high, meaning that you have a more receptive audience to get your message access to.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k5 million affluent viewers
25 - 34
35 - 44
45 - 54
Female
Male
ABC1
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDESPONSORSHIP / MEDIA
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