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David Gest Show - Sponsorship Opportunity on ITV1

Provided by ITV
David comes to ITV1 in a 6 part fly on the wall show that offers a glimpse into the unreality of his life.

Tell us about the Opportunity / What is it?

The cameras will follow David through his 'day -to-day' existence of producing musical shows, meeting his A-list friends and interacting with his new found fan base in the UK. The cameras will expose the truth behind some of those teasingly madcap stories he told in I'm A Celebrity Get Me Out Of Here and give the first up close and personal insight in the real existence of Mr Gest. The show will be a celebration of his eccentricity, charm and the truly bizarre nature of his day-to-day life!

What is the Marketing Objective?

Gain trial and increase your brand awareness.

How does it work?

This sponsorship opportunity consists of 6 x 45 minute shows with 60 seconds of accreditation per show. Currently scheduled for April 07, airing on ITV1. This is your opportunity to take advantage of ITV's high viewing figures and increase your brands awareness.

Who's used it in the past?

This show is brand new to the ITV channel, with no previous sponsorship associations.

Features / Benefits

Placed in-between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience. It can be used effectively to launch or re-energise brands, to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k16-34 year olds
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL16 Apr 07 - 30 May 07DRIVE TRIALSPONSORSHIP / MEDIA
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