This idea is archived

Daytime sponsorship of ITV1's "House Guest" - Q2 2008.

Provided by ITV
This exciting new format for ITV1 challenges five couples to lay on a spread and prove they are indeed the hosts with the most!

Tell us about the Opportunity / What is it?

In this new ITV1 series five couples will battle out who is the host with the most over the course of a week; visiting each others' homes and sampling each others culinary delights or disasters! The winner of each week is placed in the grand final to see who wins the super host title. The series will run over 30 x 30 minute shows. The sponsorship package includes 40 seconds accreditation per show, online sponsorship and ITV marketing support (if available). Find out more...

What is the Marketing Objective?

To raise awareness of your brands.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kDaytime schedule
25 - 34
35 - 44
45 - 54
Female
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL23 Jun 08 - 15 Jul 08BUILD AWARENESSSPONSORSHIP / MEDIA
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