This idea is archived

Diwali 2010 sponsorship packages on Asian TV channels

Provided by ZMTV
Diwali is a significant festival in Hinduism, Sikhism, Buddhism, and Jainism. The five day festival takes place in October 2010.

Tell us about the Opportunity / What is it?

Diwali is a significant festival in Hinduism, Sikhism, Buddhism, and Jainism, and an official holiday in India. Adherents of these religions celebrate Diwali as the "Festival of Lights". It is a major celebration amongst Asians in the UK involving family gatherings and the giving of gifts. This opportunity gives brands the ability to target this influential and growing audience within the UK through targeted TV advertising and sponsorship opportunities.

What is the Marketing Objective?

Build Awareness.

How does it work?

Airtime sold by cost per spot or through packages. There is also ability to sponsor programming during the five day Diwali celebrations but this is dependent on the production time lines for the idents. This will be within a package of Indian channels like: Aastha TV, B4U Network, Sony ETA, MATV, Venust TV, Music India, NDTv 24x7, Max from Sony and the Max Mix.

Who's used it in the past?

New opportunity for mainstream advertisers.

Features / Benefits

- Diwali is a key festival for brands to talk to this hard to reach audience. - We have complete flexibility to build packages for your brands. - We have delivered strong campaigns for household brands in the past e.g. COI, GSK etc. - ZMTV's channels are extremely efficient in reaching their target market & offer exceptional value for money.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1 Adults 25 to 34, 35 to 44, Female, Male, ABC1
25 - 34
35 - 44
All Genders
All
ABC1
C2
Ethnic
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL23 Oct 10 - 19 Nov 10BUILD AWARENESSSPONSORSHIP / MEDIA
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