Tell us about the Opportunity / What is it?
Opportunity to book all six consecutive Backlight 96 Sheet panels on the Cromwell Road (A4, Kensington and Chelsea) in London, which constitute one of the most iconic outdoor locations in the UK. Located on London's premium arterial route between Heathrow and the West End, this opportunity allows you to reach an upmarket audience - primarily ABC1s, professionals and wealthy visitors to London. A rare opportunity, and a unique way to create a real talking point around your brand at a high profile London location.
How does it work?
All six Backlight 96 Sheet panels on the Cromwell Road (at Cluny Mews) may be booked at once, creating the longest creative canvas in the UK. Special builds are also possible at this location (certain restrictions may apply). The size of the opportunity, coupled with the premium location means that it offers advertisers the chance to create something totally unique and capture the attention of the millions of upmarket consumers who use this route every week.
Who's used it in the past?
Used to outstanding effect for the launch of Avatar, by Tourism Australia and Nike.
Features / Benefits
Achieve 2.39 million impacts every week - with a high % ABC1. Generate masses of PR, by capitalising on the creative potential of this rare opportunity. Amplify the effect of other media and build brand stature.