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Don't Call Me Stupid - Peak Sponsorship Opportunity on ITV1

Provided by ITV
“Don’t call me Stupid” is a quiz show which pairs highly unlikely combinations of celebrities.

Tell us about the Opportunity / What is it?

Unlikely celebrities will be tutoring each other in their very own specialist subjects in preparation for a tense head-to-head quiz against another pair of celebs. How would you like to see Stephen Fry patiently tutoring Jodie Marsh on the poetry of Oscar Wilde? And what if, in return, she had to enlighten Stephen on everything there was to know about the world of celebrity parties? This show promises comedy, tension and the most unlikely friendships as class and cultures collide.

What is the Marketing Objective?

Increase your brands awareness and create loyalty amongst our target audience.

How does it work?

Broadcast sponsorship on ITV1 running in Q2 / Q3 2007. The package consists of 8 x 30 minute shows, there are mobile interactive bumpers on offer and ITV Marketing Support when available. Placed in between regular advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility.

Who's used it in the past?

This is a new programme available to sponsor, giving you a blank canvas on which to build brand associations.

Features / Benefits

Maximise your visibility to your target audience, sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k
LocationTimingsMarketing ObjectiveOpportunity Type
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