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Impactful Advertising on Door Media at 800+ Petrol Forecourts

Provided by Alvern Media Ltd
Graphics on forecourt shop doors, targeting motorists and forecourt convenience shoppers

Tell us about the Opportunity / What is it?

Alvern Media provides door graphic advertising on 800+ petrol forecourts. DoorMedia® is unavoidable and provides a unique location to target consumers as they enter the forecourt shop.

What is the Marketing Objective?

Raise brand awareness; increase sales; initiate a call to action.

How does it work?

DoorMedia® is an ideal format to target both fuel buyers and convenience shoppers. It is the final opportunity to raise brand awareness, increase sales and initiate a call to action.

Who's used it in the past?

Brands include; FMCG (Red Bull, Wrigley's) Motor and related products (BMW, Auto Trader, Exchange & Mart, Michelin, Nokia Maps) Financial (Amex Nectar, Visa) Local Government (COI, TfL, Scottish Natural Heritage) Other: Visit Florida

Features / Benefits

Entrance door to forecourt shop; Unavoidable format. Last point of communication; Key location. Increase brand awareness & sales uplift. Increase distribution with mailers to forecourts in advance of campaign. Targeted campaigns; National / Regional. Research; Measure change in consumer awareness and brand perceptions. Create dual impact in conjunction with nozzle advertising.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details80% of the UK adult population buy fuel
25 - 34
35 - 44
Female
Male
AB
ABC1
OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESS
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